Business
Minis

Share your business in full screen

Minis are full-screen vertical videos made to be found in the For you feed. Shoot them with built-in camera tools, set them to music and put your products one tap away.

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Lena Fox
@lenafox
the fabric came in today and I already have plans for all of it #minis more
Search · linen fabric haul
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What’s new

New ways to make Minis that sell

Templates

Pick a Template and your clips snap to the beat of the song, so a finished Mini takes minutes instead of an evening in an editor.

Save time creating

Green Screen and Teleprompter

Put your product page or a photo behind you with Green Screen, and keep your lines on screen with Teleprompter while you record.

Create engaging content

Shop from a Mini

Business accounts can attach a Whistlr GO product or a link to a Mini, so viewers can buy or learn more without leaving the video.

Explore Whistlr GO
How Minis are ranked

Minis have a feed of their own

Minis are ranked separately from Chattr, Discover, Radar, Noise and Waves, so a great Mini competes with other Minis.

Watch time, engagement rate and how quickly people share a Mini are the signals that matter most, and the first hour after you post is decisive.

Camera tools

Make a Mini with the Whistlr camera

Open Create and swipe to MINIS. Every tool below lives on the camera’s side rail.

Add audioEffectsLengthGreen ScreenTeleprompterSpeedTimer
NOTEMINISSTORYLIVEROOMSHAVENS
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  • Add audioEffectsLengthGreen ScreenTeleprompterSpeedTimer
    NOTEMINISSTORYLIVEROOMSHAVENS
    9:41

    Tap Add audio to choose a song before you shoot, or start from a Template that cuts your clips to the beat for you.

Best practices

Tips for making great Minis

Lead with the hook

Open on the most interesting moment. If the first seconds don’t give people a reason to stay, they swipe.

Earn the watch time

Watch time is one of the strongest signals for Minis. Cut anything that doesn’t move the video forward.

Show up for the first hour

The first hour after you post is decisive. Post when your peers are active and reply to comments as they come in.

Make it worth reposting

Reposts count for more than likes. Make Minis people want to pass along: a tip, a reveal, a before and after.

Let the sound do the work

Add audio or start from a Template so your cuts land on the beat, even when you edit on your phone.

Make it easy to buy

On a business account, attach the Whistlr GO product or link you’re showing so viewers can act right away.

Questions?

Can I link a product to a Mini?

Yes. Business accounts can attach a Whistlr GO product or a link to a Mini, so viewers see a Shop now button right on the video.

Learn more

How long can a Mini be?

You set the recording length with the Length tool. You can also bring in up to 20 photos and videos from your gallery, with gallery videos up to 600 seconds.

Learn more

Follow @whistlrnetwork

For the latest news, product updates, and essential tips.

Go Create

Bring your business to life and share it with the world.